International Trademark Association (INTA) Asia Conference 2019 – Kuala Lumpur, Malaysia
17th To 18th October 2019
John Wilson will be attending this conference. The topic for discussion will be ‘Brands in Changing Times’. We live in a world of constant change—from exponential technological growth that has changed the way consumers interact with brands to a growing social consciousness that has changed consumer norms and their expectations of the brands they buy and support. With the new global marketplace evolving at record speed, brands and their legal teams must also evolve.