Non-Traditional Marks—East Asia & Pacific Subcommittee Hosts First Policy Dialogue in China

Today’s consumers are increasingly cognizant of nontraditional marks and their influence on purchasing decisions. INTA’s Non-Traditional Marks (NTM)—East Asia & Pacific (EA&P) Subcommittee held its first-ever dialogue with the China Trademark Association (CTA) to discuss “Non-Traditional Marks: Different Approaches and Lessons Learnt in the Asia Pacific Region.” Approximately 20 trademark practitioners gathered in Beijing, China, […]